Thursday, October 31, 2019

HP's World Series TV Commercial - From their Get Real campaign "I Put a Spell on You" is captivating!!!

For those of you watching the World Series (yay, Nats, and great effort, Astros) an interesting and, for me at least, a very captivating ad came through the clutter. It features the mesmerizing "I Put a Spell on You" soundtrack over typical scenes from a digital lifestyle, with text that leads one to think that the purely screen-oriented culture is lacking. What we really need is physical world stuff, printed on HP printers of course, to go along with the lifestyle (important to remember it is our ever-present digital content is what feeds it.) 

I am mixed on this conclusion, but think the commercial itself really works in delivering the message. I dare readers to not find it captivating, as I did!

                   
  

Saturday, October 19, 2019

Mark Hurd, former HP CEO, dies at age 62

Sad and shocking news that former HP CEO Mark Hurd has passed away! 

Hurd followed Carly Fiorina in that job, joining HP in 2005, and since our employment overlapped by a few months, I witnessed a couple of coffee talks featuring the former NCR chief. My fellow employees and I welcomed him with open arms, as he was enthusiastic and open-minded about our business, and signified a new era after the Fiorina period (which it is worth noting that started with high levels of employee support and enthusiasm).

I remember him being great with a flip chart, and also recall he liked that we (HP generally) were in the TV business, as that was a product he could relate to.  

It was a few years later, 2010 to be exact, that it all fell apart for Hurd, who had grown unpopular with the rank and file, partly for his penny-pinching ways, including a "two to a cube" policy. He was unceremoniously dumped by the HP Board on a perceived affair he was having on the company dime. Larry Ellison signed him on at Oracle, almost immediately, where he remained until his death, though he had taken medical leave last month.

Wednesday, October 02, 2019

Review: Commander in Cheat: How Golf Explains Trump

Commander in Cheat: How Golf Explains Trump Commander in Cheat: How Golf Explains Trump by Rick Reilly
My rating: 5 of 5 stars

It seemed like time once again for a nonfiction sports book, and this one fit the bill, with the "bonus" of providing current commentary on our national leadership situation. Author Rick Reilly, a favorite of mine from way back, starts off the book with a dedication, "This book is dedicated to the truth. It’s still a thing." And I am glad it's still a thing, and I think the book's title regarding "how golf explains..." is spot on, especially with the impeachment sentiment growing fast and POTUS's ongoing dodge on the Ukrainian situation to say nothing about all the related matters that are coming out daily. The book includes lots I didn't know about golf as well - starting with handicaps and course ratings, and the delving into course ownership and architecture. But it's the Commander in Cheat's lack of character and continual boasting and lying is what the book centers on, and I salute the courageous author for documenting so much of it.

Summing it up, as Reilly writes, "'Everything he does to the country now, as president, he did to us beforehand, in golf,' says a then-high-ranking LPGA official who doesn’t particularly want the most powerful man in the world knowing who she is.

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