Monday, January 23, 2017

Apps for your Printer - Remember when HP tried those?

Report - Problem with voice apps - stickiness
As an owner of Amazon Echo aka Alexa, and a gifter of Google Home, I was extra-curious about this morning's story in ReCode. Covering the market with a focus on "voice apps", writer Jason Del Ray looks at a new report by VoiceLabs and their analysis of the burgeoning market and the accompanying "Skills" (in Amazon lingo), or something more generically referred to as "apps". I recommend reading the article as well as the report summary.

The analysis also took me back to HP's "Printer Apps" which were announced in 2009 (hard to believe it's been nearly eight years). It was part of an overall launch of web-relevant printing-related products. From a post I filed on June 22, 2009, the day of the event in San Francisco (see "HP Reveals! Web-enabled inkjet all-in-one sets new industry direction"):

When it came time to unveil, at the Current Media studios in San Francisco, HP Imaging and Printing leader Vyomesh Joshi unveiled the "The HP Photosmart Premium with TouchSmart Web", a $399 inkjet all-in-one (available in September) that features direct Web access and provides a platform for application developers, with print-centric interests, complete with API's and an iTunes-like online app store dubbed "HP Apps Studio".
I remember talking to HP's then-top printer executive Vyomesh Joshi at the event, and suggested that his business was quite savvy in recognize the growth of apps for smartphones and tablets, and being a "fast follower" getting into their own apps. When I expressed that same sentiment to other HP attendees, also suggesting that it was a low-risk, worth-a-try endeavor, they argued that it was virtually guaranteed to be a success (this included that printer all-in-one with the multisyllabic name) and not a risk at all. that  I reported when their Apps Studio came online in September, and then visited and reported a few more times as the stable of apps, and reviewers, grew over time.

But the individual apps and Apps Studio never did pick up any real momentum, that printer model is now long forgotten, and the overall effort is only a memory for me, and I am betting that I am among the few who even remember "printer apps" at all. As to be expected, the old link to the app store from my post "HP's Print Apps Store update" gets hung up when I try to click through it, and the "home" site back then, the "HP Creative Studio", now takes me to Snapfish.com - quite interesting since that part of HP was sold off in April 2015 prior to the split into HP Inc and HP Enterprise. (See "HP Sells Snapfish - cites focus".)

That's probably enough looking back for now. And as I write so long here, let me say out loud, "Alexa play nostalgic music" and bingo, "she" says "Here's some music you might like", and serves up Van Morrison singing "Crazy Love", followed by America's "Horse with no Name" - love my Amazon Echo!

What the HP Printer App store (dubbed App Studio) looked like in October 2009





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