|My three-year-old post comparing Facebook/Instagram to HP/Snapfish|
Three years ago, the big acquisition news was Facebook and its $1-Billion buy of Instagram (later dwarfed by its much-larger acquisition of WhatsApp.) I penned a post comparing that digital-imaging deal to another digital-imaging deal, in 2005, i.e. HP-Snapfish, where an established but somewhat aging tech titan buys a much younger upstart in an effort to "get into the game" as being played by the new kids on the block. (See graphic above.) That post was "What a Difference Seven Years Makes! Facebook Acquires Instagram – a $1 Billion Imaging-Related Transaction" and to follow up that headline with today's news, one might state that given three more years, there's even more of a difference!
While at one time Snapfish was an HP "darling", leading to some serious feather-ruffling of huge Indigo-press customer and Snapfish rival Shutterfly, its status has certainly diminished rather steadily, compared to, as Bort points out, a time back when "people really printed a lot of photos."