Wednesday, March 12, 2008

A little more than another desktop inkjet printer from HP (NYSE HPQ)

Earlier this week, HP gave a pre-Drupa preview of a number of their new Graphics Arts offerings to be shown for the first time at the giant commercial printing show later this year. (See "HP Targets Multi-billion Dollar Graphic Arts Market with New Digital Printing Technologies".) The most interesting (and biggest!) of the new products/solutions is the HP Inkjet Web Press (see photo), a multi-million dollar commercial press slated for first deliveries in 2009. Quite a device!

And while HP (NYSE HPQ) got its share of "ink" with the new Graphics Arts devices, some of the business press has been picking up on some further rumblings at the lower end of the business that we follow more closely in this blog. Rex Crum of Marketwatch and The Wall Street Journal covers the pre-Drupa announcement and sees the high-end effort as a potential antidote to recent results where HP "has seen some signs of increased competition and slowing growth" in its traditional printer businesses. And Brian Womack of Investors Business Daily has a story entitled "HP Rivals Work To Refocus Printer Market With Cheaper Ink — And Pricier Hardware", where he looks at the efforts by Eastman Kodak Company (NYSE EK) and Memjet to change the business model that HP and other industry incumbents have established, offering consumers a somewhat pricier printer but with much cheaper ink.

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