Tuesday, April 24, 2007

HP Acquiring Logoworks

In news so fresh it's not even up on the HP (NYSE HPQ) news site yet, HP has announced it will acquire Logoworks, a web design firm that serves small businesses. This is one that hits particularly close to home -- while still employed at HP, and going along with an HP colleague who has since become a good friend, I led the very first "mission" into Lindon UT to visit the nascent company. That visit developed into a strategic alliance and now an acquisition. We'd originally read about them in Forbes (thanks SG), which we found out later was a press connection they made with the help of Guy Kawasaki!

See HP Newsroom for the official release, now available.

1 comment:

Anonymous said...

It's a small, incestuous little world isn't it Jim? Congrats to LogoWorks...they really are a great company.

Interesting here is what HP's plans are for LW. They are essentially an outsourced design company...where is HP going with this? Looks like a tie to their In-House marketing effort, but it will be really interesting to see how HP integrates this acquisition into their go-to-market plans and support/services. Will there be future acquisition?

Shane Vaughan