|A recent paper purchase included a "Free App" offer|
I found myself in an Office Depot ($ODP) for the first time in a long time, and in addition to looking for another supply item (whiteboard markers), I needed to buy a ream or two of printer paper. This was my first paper purchase in quite some time - I am guessing at least a year - and our multiple home and office printers were all in need of paper reloads.
|Teased on the front, the back of the paper package has details.|
Getting the paper back home (actually on the front seat of the car while driving back home), I noticed details on the packaging that I found fascinating. Both the front (teaser) and the back (details) touted a Hammermill smartphone printing app, named "Print Hammermill". Offering basic mobile printing functionality, their app seems to do what many others have already provided, but at least I like their three customer-need-based scenarios, from home, work, and school.
As a blogger/analyst following the development of mobile printing from the beginning (see April, 2008, "iPhone Printing Revisited", for example), at one time I probably would have been thrilled to see this, as further validation of an important imaging and printing trend. "It's not just printer OEMs and a handful of mobile apps startups..." - I can see the opening line of my post now, in 2010 or 2012, maybe. In mid-2016, it now seems unnecessary and even somewhat desperate.
|While supplies last! "Valid through 12/31/2015" says something, too.|
What I found more than a little strange however, but again keeping with grand marketing traditions, was the limited-time "offer" that the app could be downloaded free, from both Apple's App Store and the Google Play equivalent, for iOS and Android mobile devices, respectively. The tease on the front dared to declare a "$12.95 Value", only continuing, per the details in fine print on the back, "until 12/31/15", or "while supplies last". And just how are supplies exhausted with a downloadable software app? I am not sure.
|Supplies must have lasted! App store screenshot from June 2016 shows the free app - newly revised - still available.|
And before I get too snarky about the app itself, the App Store reviews going along with the 10 ratings for the new version were glowing. The "all versions" screen shows a 5-star average for 498 ratings, with a sampling of the reviews (not unexpectedly) very positive as well.
And the final question - have I tried it? Not yet - seems I just don't print that much...
NOTE - Last Observations I promised a further look at spin-off technologies from HP's printer unit. That topic will be covered in my July Observations.