Tuesday, September 01, 2015

More inkjet customer focus - HP eliminates anxiety


After yesterday's monthly Observations post on Epson and their focus on relieving customer pain points with their August Ecotank printer/MFP launch, it's only fair to point out HP's similar approach highlighted today. Their release from this morning on expanding their successful Instant Ink program touts "eliminating ink anxiety" their customers might have, with the program which I have featured in my Observations in the past (e.g. see "Printers as things? Do Printers fit as part of the Internet-of-things" where I observe the Instant Ink program, expanded today, fits with the IoT model.)

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