Monday, March 02, 2009
Yes Virginia, there are printers at Demo2009!
Please forgive me for the headline of this post, but as a long-time (decade-and-a-half) Demo conference attendee, sometimes it does feel a little bit like getting a glimpse of Santa when an actual printer shows up at this famed technology conference!
While I've been coming for the last 15 years, first as an employee with a printing industry leader, and more recently as a reporter/blogger covering the business, the mission has never been to find the latest and greatest new hard copy device (though there are exceptions, see "Zinking in from Demo2007"). It's more about the broader technology field, and what trends and developments might help, or hurt, the printing and imaging field. (And again, I have several of those from Demo2009 yet to be analyzed, so readers, please check back for over the next day or two.)
But it's still a bit of a pleasure when a printer shows up in one of the exhibits. In this case (see photo, lower left hand corner), it's in Booth#17, Home-Account Inc, a company demo'ing their solution to "help America’s 75 million homeowners take control of their largest assets and use them to insure their financial security, likely saving hundreds of dollars per month in the process."
I have yet to have a personal conversation with the company, so stay tuned. But it figures that this application area, home mortgages, needs hard copy, and thus the HP (NYSE HPQ) LaserJet as part of their demonstration!