Tuesday, February 24, 2009

Xerox (NYSE XRX) Tries to Go Beyond Copiers -- Today's Wall Street Journal

Today's Wall Street Journal has a great piece by Bill Bulkeley, "Xerox Tries to Go Beyond Copiers -- Vendor Pushes Services That Eliminate Office Machines, Reduce Paper Use".

In a brief (to me anyway!) 800 words or so, Bulkeley describes the state of Managed Print Services (MPS), one of our industry's bright spots in this tumultuous year, with some great insights (and data). He covers, as the story title suggests, Xerox and their MPS efforts, and also those of HP (NYSE HPQ), with brief mentions of Ricoh and Sharp as well.

Bulkeley points to some of the seeming contradictions, or at least changes in behavior, taking place among the industry leaders, as they shift from hardware- and supplies-oriented marketing activities to a services-oriented offering that major enterprise customers are asking for, including ultimately a reduction of overall page-for-page printing and copying volume. He rounds up a great representation of thoughts from manufacturing company execs and their customers along with other industry players, including a quote from my colleague Ed Crowley of Photizo Group, and yes, this blogger.

Highly recommended reading!

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