In "Driving Adobe: Co-founder Charles Geschke on Challenges, Change and Values", Geschke waxes eloquently on numerous historic developments in the story of the company and the industry. And at a few places, the story intertwines with my own recollections while at HP (NYSE HPQ), though in an admittedly Rashomon-style fashion. For example, in discussing early interest in their Page Description Language Postscript:
"IBM came to talk to us, but we deliberately decided to go really slow. We figured that in order to get a decent deal with them we had to have leverage -- namely a competitor already doing well. We tried to do a deal with HP [Hewlett-Packard]. They were extremely arrogant because the [Hewlett-Packard] Laserjet was doing very well and they didn't want to talk to us.
After the [Apple] LaserWriter and desktop publishing became a phenomenon, IBM decided they had to get into the game and we did a deal with them. As soon as we announced the IBM deal, then Hewlett-Packard called and said, "We think we need to do business."
This would have been in the 1986-1987 timeframe, a period I remember well. And it's interesting to hear the story told from the "other side" so to speak. There's a lot more in this wonderful interview (definitely recommended for industry history buffs) with much of it worth a little more comparing of notes with Chuck, so stay tuned! (This includes the "Mumbo Jumbo" period, see "Observations: Microsoft’s XPS—After All These Years, More Mumbo Jumbo?".)