Well, in a case of classic marketing-speak, HP's "changes" actually only involve "discontinuing" their blog-printing service. (The entire message from HP is included below.")
I've documented the development and decline of the barely-year-old HP blog printing effort, including with "TechCrunch getting Hard Copy?" from last July, implementing it on my blog, but then noting that none of the extensive list of HP-generated blogs ever picked up the service, and TechCrunch quietly dropped their print buttons some time back.
A couple of highlights from HP's message? I like this one: "To ensure your blog readers continue to have a positive experience on your blog, we ask that you remove the print button". I have gone ahead and removed the print button from JimLyonsObservations.com, though I wish that was all it would take to "ensure" my readers have a "positive experience" here! Ah, life would be so simple!
And sadly, the message is "signed" by "The HP Blog Printing Team". Does this mean they're history too? I hope not...
We are contacting you because our records indicate that you are currently using the HP Blog Printing service on your site. At this time, we want to inform you that HP will be discontinuing HP Blog Printing, effective Sept. 15, 2008, in order to invest resources on more expansive web offerings such as Smart Web Printing and the Tabblo Print Toolkit, a suite of developer tools for making websites more printable. Like HP Blog Printing tool, Smart Web Printing and the Tabblo Print Toolkit are free offerings from HP and are solutions designed to provide flexibility and choice when it comes to printing from the Web. By focusing efforts on these technologies, we’re finding new ways to provide our customers the freedom to control and print the Web content they desire in a convenient manner.
To ensure your blog readers continue to have a positive experience on your blog, we ask that you remove the print button that links to HP Blog Printing from your site prior to Sept. 15, 2008, when the tool will officially become unavailable. Please visit the following websites for step-by-step instructions on how to remove HP Blog Printing from your site: http://developer.tabblo.com/HP_BlogPrintRemovalInstructions/Blogger.pdf
If you have any questions about this change, please contact email@example.com
We appreciate your understanding during this change, and value your participation in the HP Blog Printing program. We are continuing to invest in and expand solutions for the most optimal web printing experiences. Tools like Smart Web Printing www.hp.com/go/swp) and the Tabblo Print Toolkit (http://developer.tabblo.com/index.php/tabblo-print-toolkit/ are designed with consumers—your blog readers---in mind for more efficient and convenient printing from the Web.
The HP Blog Printing Team