Thursday, June 05, 2008

Greening up Small Business

The June issue of Inc. Magazine (as well as their web site) carries an article entitled "Save the Planet -- and Save the Company a Lot of Power and Paper". It makes sense that the appeal to Small Business, Inc.'s target market, has to play up the dollars-and-sense appeal to typically hyper-cash-flow-aware business owners, in addition to the somewhat more altruistic (or at least longer term) environmental side of things.

The inclusion of "saving paper" in the title of the piece can be tracked back to the inclusion of GreenPrint software in their roundup of environmentally-oriented office solutions. The remainder of Inc.'s selections are oriented to the power-savings aspect of "green".

No comments: