Monday, March 24, 2008

Printer blogs get some love from the WSJ

Actually, the love's source is not The Wall Street Journal, but the Canadian marketing team of Darren Barefoot and Julie Szabo, authors of a recent book entitled "Getting to First Base: A Social Media Marketing Playbook" and consultants to, among others, Brother (Canada). It's the WSJ's "Small Business" column and Shelly Banjo, though, who get the credit for publicizing the clever techniques used by Barefoot and Szabo, on behalf of Brother, in touting their latest color laser all-in-one printer (looks like MFC-9440CN or related model). Influential printer bloggers got colorful customized comic strips encouraging interest and comments on Brother's new product.

Check out the column, entitled "Attention, bloggers!".

1 comment:

Faizan said...

Welcome to the Printers Blog where you can follow the latest development, new models - tips and tricks. Stay with us on the future happenings in the world of printers. Since the 1990s the printer world has changed dramatically. More specialized while at the same time new models with fully integrated all-in-one functions have appeared. In the market there are printer options for all possible needs. The real difficulty is not printers itself - you will find one that is good for you - it is knowing/finding that printer in the wide variety of options out there. This post is very interesting, I like it. I will always come to visit after.I would recommend to friends more.
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