Thursday, November 29, 2007

All I want for Xmas is...a wireless inkjet printer?

I've been working with a Lexmark (NYSE LXK) Wireless X6570 inkjet all-in-one, and included my recent experiences with the product's wireless printing capabilities in my November Observations (see "Wi-Fi Printing -- Look Ma, No Cables"). So I was particular interested to see the story in this morning's news about a marketing research study, sponsored by Lexmark, and conducted by MarketTools last month among an online panel of 1,000 computer users.

As I've blogged about a number of times, commissioned research is great for learning things, often mostly about the sponsor's marketing goals! And keep in mind the results will be released pending their usefulness in furthering those goals. Nonetheless, the results as well as trying to ascertain the "story behind the story" can both be very interesting! Here are some of the results from this one:

When asked to list the top three technology products that they do not currently own, but would like to own, the largest number of respondents, 618, named wireless printers to their top three list. A flat-screen TV was selected by 565 respondents, and camcorders were selected to the top three list by 451 respondents.

In terms of absolute placement within the top three, flat-screen TVs were mostly frequently selected first (52 percent), wireless printers were most frequently selected second (41 percent), and camcorders were most frequently selected third (30 percent).

Only 6 percent of respondents said they already own a wireless printer.

More than eight out of 10 respondents (84 percent) said they would consider a wireless all-in-one (AIO) printer a great gift, and five in 10 (52 percent) said they would consider giving a wireless AIO as a gift.

No comments: