Most of the article covers Korean industrial giant Samsung's category leaders like TVs and mobile phones, as well as their huge components businesses, but notes a change in investment strategy that will direct more funding into the growing color laser printer category.
Other steps also pose risks. Its push on printers, for instance, puts it more squarely into competition with Hewlett-Packard Co. (NYSE HPQ), one of its biggest customers for memory chips and computer-screen components. Samsung is focusing on the changeover in laser printing to color technology from black-and-white for consumers. It is expanding its line of advanced corporate printers to eight models by the holiday season, up from three at midyear.