Monday, September 24, 2007

Cheaper supplies, pricier printers from Xerox

Xerox is making news this morning with their announcement of the Phaser 8860 color printer and Phaser 8860MFP color multifunction printer. Their products' list prices are more expensive than the competition, by a lot. But their pitch -- "color printing for black and white prices" -- couldn't be more clear or direct. Much cheaper supplies and pricier printers -- where have we heard that before? See the Business Week piece by Nanette Byrnes for a good recap including the analysts' point of view.

1 comment:

Jim Lyons said...

See SeekingAlpha Blog for an interesting compilation of numerous accounts of the Xerox story.

http://seekingalpha.com/article/48047-wall-street-breakfast