Monday, June 04, 2007

Differing Values among Printing Customers

Fellow industry analyst Ed Crowley of The Photizo Group has provided some great data and insight for a blog post over at the Seeking Alpha Consumer Electronics blog. The premise of his argument is pretty basic despite lots of behavior to the contrary -- some printer customers print lots more (and thus buy much more in the way of supplies) than other customers. And therefore market share as measured in printer units sold can be a poor and even misleading measure of profitability. Ed's analysis takes industry players' unit market shares and compares those to operating profit market shares, with some very interesting results. Highly recommended reading!

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