One of the first good ones to come to my attention is from Donnna Bogatin at the ZDNet Micro-Markets blog with a post entitled "HP to Google, Intuit: It’s OUR small business cloud, too!". Interesting to be part of a "cloud" huh!
Tom Taulli at BloggingStocks on AOL Money and Finance also comments on the acquisition in a post entitled "Logoworks reels in HP". That title is a little strange to me, as a $100 Billion revenue giant like HP would typically be the "reel-inner" in an acquistion of a relatively tiny company. Taulli also goes on with a couple of other statements that might misdirect the reader.
Logoworks got its start in 2001 and, as its name implies, helps companies come up with cost-effective logos and other designs. The firm has a team of 40 designers who are on location (not outsourced to some far-away location around the globe).
The company did not disclose its revenues but it has served over 45,000 customers, some of which include biggies like Disney Co. (NYSE: DIS) and Microsoft Corp. (NASDAQ: MSFT).
First, Logoworks has designers on staff but their real magic is the blending of the in-house group's talents and capacities with a worldwide network of hundreds of wired-in free-lance designers.
And, Disney and Microsoft are not the intended targets of this service! While the big names were a plus for Logowork's credibility as a stand-alone service, the acquisition is clearly a small business play for HP, as Taulli acknowledges near the end of his post.