Friday, March 02, 2007

Staples' exclusive HP printer


The teaser email from Staples this morning reads "The New HP printer only at Staples" and I quickly zoom into the Staples Inc (NASDAQ SPLS) ad. Good March 4th - 17th, the online advertisement indeed features a great-looking HP (NYSE HPQ) inkjet printer with "professional laser quality", the HP OJ Pro K5400dn color inkjet printer, and touts 25% less CPP (Cost Per Page) that the fine print explains is compared to under-$500 color lasers and under-$250 mono lasers, by Current Analysis in July 2006. Also included in the fine print is that the color ink cartridge is not included in the $199.98 price for the OJ Pro K5400dn.

This exclusive relationship is interesting, but my first question is where did the "OJ" in the name come from? Oh yeah, OfficeJet...

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