Wednesday, February 07, 2007

More Kodak Inkjet "ink"

Pardon the bad pun in the subject line, but a friend passes along a couple of links worth posting. Following Eastman Kodak Company's inkjet printer announcement yesterday, Steve Hamm of Business Week has put together an excellent piece on the history of Kodak's inkjet program, including some analyst comments and a notably un-HP-like response ("going into a gun fight with a knife"). The web-only InternetNews.com features a piece by Ed Sutherland featuring a brief HP (NYSE HPQ) response, and some good analyst quotes from Lyra, Current Analysis, and InfoTrends.

Kodak has delivered quite a story so far. We'll see about the products, but clearly as I've posted about here recently, the high cost of ink in consumer inkjet printers is pervasive in our popular culture, so basing their market thrust on that customer dis-satisfier seems like a good strategy.

2 comments:

SINOINKS said...

Kodak is a baby at inkjet ink business. Who will care it?

SINOINKS said...

Kodak is a baby at inkjet ink business. Who will care it?