Yes, that's Kodak (NYSE: EK) who needs to be more adaptive and innovative in their business model transformation. That's according to Business Week's Steve Hamm and William C. Symonds, in their "Inside Innovation -- In Focus" piece titled "Mistakes Made On The Road To Innovation" and dated November 27, 2006 (see, read JimLyonsObservations and see into the future!). And the suggested model for Kodak? None other than the venerable Western Union (NYSE WU). In a great quote, Hamm and Symonds observe that WU "never confused the business it was in with the way in conducted its business." Highly recommended reading!