Tuesday, April 18, 2006

HP's new photo laser

HP announced a bevy of new printing products today, but the one that caught my special attention (read: I want one) is the Color LaserJet 2605. HP's news includes new hardware, software, and partnerships, all aimed towards the needs of the global small business market, ie "in-house marketing."

The HP (NYSE: HPQ) Color LaserJet 2605dtn, per the release, "...is the world’s first single-function color laser printer to have photo memory card slots." Of course, memory slots in ink jet printers have become pervasive over the last few years, and are one of the defining elements of photo-specialty printers, according to the research firms that track such things. And speaking of research, Lyra's September 2005 Hard Copy Observer published a few snippets of data from one of their studies, indicating a user preference for laser output (over inkjet and other technologies) for photo printing, as well as for more typical office documents.

So the opportunity is there and it will be fun to watch the market success of the 2605!

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