August 2014 Observations - What’s up with Pop Culture and Typewriters? Weird Al, Tom Hanks, World’s Fairs, and Printing
A typewriter (one of many it seems) made an appearance at the Emmys |
Looking at my
Twitter homepage a few days prior, I noticed among the trending topics “Tom
Hanks”. With all the summer’s negative and even horrific news on so many
fronts, I was a bit hesitant to click through to see what this trending status
was all about, but was soon relieved to find it was very happy buzz about, of
all things, a new Hanks-branded typewriter-simulation app for the iPad.
Entitled Hanx Writer, the tweets led me to a TechCrunch description of the app – and its popularity. I also found a Newsweek article
that directed me to a New York Times op-ed piece by Hanks, from last summer (2013), which heaped praise and nostalgia on
the typewriter – turns out he’s quite the aficionado.
Hanx Writer had Tom Hanks trending on Twitter recently |
Of course, I
had to download the app and play with it for myself, and found that it's quite
the fun app, and really does give the feel of typing – similar but different,
too, than today’s keyboarding. Plus, and of course of keen interest to me, Hanx
Writer allows printing, so that perfect Courier font on the iPad screen can be
rendered to a printed page via built-in AirPrint capability.
A nostalgic
piece on NPR’s Planet Money about the 50th anniversary of the New York world's
fair and the technology on display included picture phones but stressed how
typewriters seemed to generate more interest (see “Typewriters, Underwater Hotels And Picturephones: The Future, As Seen From 1964”).
And though such old memories are subject to “drift”, I also remember the
picture phone (but not typewriters) from my childhood visit to the 1962 Seattle
World's Fair - although they were not nearly as exciting as the “pickle pins”
offered by Heinz (a promotional staple of such events for over 100 years), and
a grade school status item, at least in 1962!
The nostalgia
about the typewriter aside, it really is interesting to think, from a business
evolution perspective, about the development of the desktop printer in the
period following. I remember in my first office jobs, some of the secretaries –
in more progressive areas of the business - having enhanced typewriters that
held canned text for letters and invoices in oddly shaped memory cards, to go
along manual entry of names and other unique fields. This help streamline the
process of more efficiently producing typed documents. These memory-enable
machines evolved into standalone word processors, but still requiring a
typewriter or the loud and expensive “daisy wheel” printer.
At the same
time, the PC was developing (though not yet called a “PC”), and that DOS
platform Martin still prefers became home to very basic text editing,
eventually also dubbed as word processors. But they needed a better output
device than the aforementioned daisy wheels or “greenbar” printers found in the
data center. And by 1984, the HP LaserJet emerged as that disruptive printer,
featuring “Quick, Quiet and Quality” capabilities, finally beating the output capability of typewriters at every turn.
I guess I am getting a little nostalgic myself, but to take a more calculated, academic eye to the situation, it’s what we categorize as classic development of “complementary products” (as my economics students will attest) along with some “creative destruction” thrown in. The computer-based word processor and the "letter quality” printer developed on similar tracks and created together an outstanding combination that displaced typewriters, even those souped-up models, and business communications was transformed forever.
End-of-summer fun can be yours with the iPad Hanx Writer app |
And back to the
Hanks app. Whether you want to classify it as pure nostalgia, and/or a gimmicky
app to show the kids and stimulate “can you believe we really did this”
thoughts and discussion? Regardless, for a little end-of-summer fun and
nostalgia of yoru own, I heartily recommend taking the Hanx Writer app for a
spin!
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